With the summer travel season in full swing, Hampton Hotels is teaming with chef and television celebrity Guy Fieri to emphasize the importance of breakfast and officially launch the addition of hot, freshly-baked waffles to Hampton’s free breakfast offering. To officially kick off Hampton’s new free waffle offering, the hotelier, Fieri and his son, Hunter, will line up 30 Hampton waffle bakers in New York City’s Herald Square Park today and serve waffles to more than 7,000 people during a “Wake up with Waffles” event.

Despite breakfast’s long-time title as “the most important meal of the day,” nearly 56 percent of adults admit they don’t eat breakfast, according to the 2009 International Food Information Council Food & Health Survey.

“We understand the importance of breakfast and are committed to starting our guests’ mornings off on the right foot with a variety of free breakfast options,” said Kurt Smith, Vice President of Product, Quality and Innovation for Focused Service, Hilton Worldwide. “This time last year, we made a promise to our guests that by June 2010 waffles would become a permanent part of our free breakfast, no matter which location you stay in. We love having our guests and are excited to add waffles to our free breakfast offering in all our Hampton locations nationwide.”

Research shows that families who eat breakfast together may help to support good nutrition and healthy eating patterns in children, a point that celebrity chef Guy Fieri reinforces with his own family.

“As a father and a chef, waking up to a good breakfast has always been important to me and my family,” said Fieri. “What better way to talk about this than by partnering with Hampton and baking a hot breakfast for anyone who missed the most important meal of the day!”

The addition of waffle bakers rounds out Hampton’s already robust breakfast line-up which features rotating menu options such as eggs, sausage, pancakes, biscuits and gravy, wraps with salsa, fresh fruit, cereal, yogurt and more. Hampton’s free On the House hot breakfast is just one of the bundled amenities that the hotel offers value-seeking and quality-minded summer travelers. Guests can also expect free high-speed internet access and the Clean and Fresh Hampton Bed with duvets and linens washed fresh for every guest at all Hampton locations.

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